Scope of the 2024 General Election Review

1. Purpose

In line with the Pickles Review of 2017, the Party is required to undertake a full review after all major elections. Following our defeat in the 2024 General Election, the Chairman of the Party has directed that the review should be a root and branch review of each area of the Party, and not be limited to the election campaign in isolation.

The core themes of the review will be:

  1. To determine the reasons for the Conservative Party’s long-term performance in all nations and regions.
  2. To assess how the Party performed against different opposition parties, and how that should inform our future strategies.
  3. To analyse how various elements of the campaign strategy (e.g. voter targeting, digital, volunteer engagement, communications/messaging) performed in practice and compared to the underlying plan.
  4. To assess the role of the Parliamentary Party since 2010, and its impact on elections.
  5. To assess the motivation, strength and organisation of volunteers and members in the 2024 election.
  6. Review the process of composing the manifesto and the impact of policies in the campaign.
  7. To make recommendations for change and improvement in every area of the Party – the Parliamentary Party and other elected representatives, the Voluntary Party, and the professional organisation (including CCHQ).

2. Format

A Chair and Panel for the review will be determined by the Chairman of the Party following submissions from the Board. The Panel will then draw upon sources from across the Party, including, but not limited to:

  • The Membership.
  • Current and former MPs from the 2019-2024 Parliament.
  • Local and regional government (councillors, current and former mayors, PCCs).
  • 2024 losing candidates.
  • The National Convention.
  • The Association of Conservative Peers.
  • Professional staff (both centrally and locally employed).
  • Former Members.

The Panel will be supported in their work by Dame Amanda Milling, Stephen Massey (CEO of the Party), and any other sources that the Panel sees fit.

3. Proposed Recommendations

The review must make recommendations as to how the Party can:

  1. Reconnect itself more effectively to our cities, towns, communities, citizens and country.
  2. Establish a core credo of shared conservative values and principles and strategies to promote them in society.
  3. Identify, develop and nurture the next generation of talented leaders and activists with a commitment to public service based on Conservative values.
  4. Equip the Party with modern, effective campaigning techniques and tools that are sustainable and deliverable.
  5. Update the Party’s governance, at all levels, to provide a robust and representative foundation for the future.

The recommendations of the Review will be tracked by the Board through to completion (with a similar degree of rigour as applied to the recommendations of the Singh Review).

4. Timeframe

The Review will prepare a report of its initial findings for the new Leader by 2nd November 2024, together with a workplan for the completion of the Review.

Meet the Conservative Party 2024 Review Panel Members:

Lord Patrick McLoughlin

Co-Chair

Patrick sits as a Peer in the House of Lords following over 30 years as an MP, first for West Derbyshire and subsequently Derbyshire Dales, and is one of the Party’s longest-serving and most experienced Parliamentarians.

His appointment to the Lords followed a long ministerial career where Patrick held positions including Chairman of the Conservative Party, Chief Whip, Chancellor of the Duchy of Lancaster and Secretary of State for Transport.

Prior to becoming an MP, Patrick worked as a coal miner and served as a Councillor on Staffordshire County Council, and was previously Chairman of the National Young Conservatives.

Lord Peter Booth

Co-Chair

Peter Booth has been a member of the voluntary party since university.

He has served as an association chairman in Brighton and in Cornwall for a total of 7 years.

He has served as an Area Deputy Chairman, the Southwest Regional Chairman, Vice President of the National Convention and Chairman of the National Convention for the past 3 years, and as a Party Board member for 5 years. In addition he has been Chairman of the Finance & Audit committee for 3 years, and a member of the candidates committee.

This service as a volunteer at all levels in the party gives him a unique perspective of how the party interacts and works.

Julian Ellacott

Julian is a Conservative campaigner and volunteer.

He has been active within the Party for 25 years, and served as an officer and chairman at Branch, Association, Area and Regional levels.  

Outside of politics he has spent time volunteering for a range of charities and public bodies.  In his professional life, he is a qualified actuary, working for a mutual insurance company in Bristol.

Last year Julian was elected as one of the Vice Presidents of the National Convention, to serve on the Party’s Board, and this year Julian was successful in his election as Chairman of the National Convention.

Matthew Vickers MP

Matt has been actively involved the party over many years in voluntary, professional and elected capacities.

Matt has worked as a party Agent, served as an Association and Area Chairman, and was elected as a Councillor and Council Group Leader.  

In 2019 Matt was elected as MP for Stockton South. He was delighted to secure so much for Stockton, including a new Diagnostic Hospital, funding for a new vocational training hub, a new community police base, game changing improvements with levelling up and town deal funding and much, much more.

As an MP, Matt has been active in campaigning for the retail and hospitality sectors, securing greater protection for retail workers and improvements to the business rates regimes for small businesses in the sector. He takes a keen interest in home affairs and justice issues.

Matt served as Deputy Chairman of the party under Boris Johnson and was reappointed to the post by Rishi Sunak. He currently serves as Shadow Minister for Crime, Policing and Fire.

In 2023 he successfully helped his council group grow from 14 to 26 seats on the local authority and in 2024 he held his parliamentary seat against all the odds and the polls.

Virginia Crosbie

Virginia was the Conservative MP for Ynys Môn (Anglesey) in North Wales from 2019 to 2024. During this time she brought more than £400m in investment to the island and campaigned tirelessly to raise the profile of Ynys Môn in Westminster, hosting 33 Government Ministers, including two Prime Ministers on the Island.

As a leading advocate for nuclear power in the UK Virginia secured a commitment from the UK government in May 2024 to proceed with the new Wylfa nuclear power plant.

Virginia was instrumental in Anglesey gaining Freeport status - one of only 10 granted - which has enabled the island to start a period of regeneration after decades of neglect.

Virginia is a former member of the Welsh Affairs Select Committee and was promoted to Parliamentary Private Secretary to the Welsh Office.

The granddaughter of a Welsh miner and grammar school educated - Virginia was the first person in her family to stay on at school beyond the age of 16. Prior to entering politics, Virginia had a successful graduate career at GlaxoWellcome, and then as a highly rated equity research analyst for European Large Cap pharmaceuticals at leading banks including UBS and HSBC. She then retrained as a maths teacher and was Director of Women2Win an organisation that promotes women in politics.

Anne Connell

Anne has long been a dedicated and loyal member of the Scottish Conservatives, and has held several officer roles within the Party throughout her career, and has extensive experience playing a leading role in multiple general election and Scottish Parliament campaigns.  

Living in Edinburgh, most recently Anne has served as Chairman of Edinburgh Conservatives from 2016-2022 and has been the East of Scotland Regional Convener since 2020.

Mehfuz Ahmed

Mehfuz has held a variety of roles within the Conservative Volunteer Party, progressing from Ward Chair to Chair of the local Policy Forum and later Association Chairman. He also served as an area board member on the North West London Conservative Board. He has been actively involved in multiple elections. Elected as a Conservative Councillor in 2008 on Westminster City Council, Mehfuz won a seat that had been held by Labour for 108 years. He has also contributed to several working groups initiated by past Party Chairmen, Deputy Chairmen and CCHQ, focusing on campaigns, outreach, engagement and social action initiatives.

Currently, Mehfuz serves as Co-Chairman of Conservative Friends of Bangladesh (CFoB), an affiliated group that provides guidance and advice to Parliamentarians, candidates, and the outreach team.

Mehfuz co-founded Project Shapla, an international social action initiative. Since 2011, he successfully led CFoB’s International Social Action Projects, bringing Conservative volunteers and Parliamentarians to Bangladesh. His efforts have fostered closer ties between Bangladesh and the UK. Outside of politics, Mehfuz is the Chief Executive of a third sector organisation. He has previously worked in Whitehall as a Civil Servant in various government departments.

He has also worked in the banking sector and as a consultant for a commercial finance company. Additionally, Mehfuz co-founded and serves as a trustee of a leading sports development organisation in London, supporting inner-city young people. 

Lizzie Hacking

Lizzie has held various voluntary roles within the Party from Branch Chair to Association Deputy Chair and is currently Deputy Chair of Sussex Area Conservatives. She has been a District Councillor in East Sussex since 2021 and stood as a Parliamentary candidate in the 2024 election against Angela Rayner. 

From a farming background, Lizzie is Chairman of the Conservative Rural Forum and acted as a rural consultant to the former Defra Secretary of State, Steve Barclay. Her second policy focus is the millennial vote where she is a former Director and current member of the Advisory Board for NextGenTories. 

With a background in HR and education, Lizzie now works as the Director of Strategy for a rapidly growing US startup that creates phone-free schools and spaces globally. 

Danielle Dunfield-Prayero

Danielle worked in the City of London for a decade before pursuing a career in trade and export with a focus on British SMEs. She is a keen sportswoman and represented Great Britain in triathlon. She is a wife and mother of three boys and has lived, with her family, all around the world. Danielle is a longstanding, dedicated party activist and was formerly DC Political for Chichester Conservative Association and the Parliamentary candidate for Wimbledon in the 2024 general election.

Outside of politics, Danielle is a volunteer ambulance driver for Medical Life Lines Ukraine, and was in Lviv delivering humanitarian aid when the general election was called.

Cllr Heather Williams

Heather first got involved in politics during the 2015 general election as a volunteer at my local association. Elected to South Cambridgeshire District Council in 2018, Heather has been the Leader of the Opposition there since 2020 and has built a strong knowledge of marginal campaigning.  

Heather became the first Conservative district Councillor for The Mordens in decades, winning in 2018 by just 5 votes and then being reelected with over 50% of the vote in 2022. In the 2024 general election, Heather served as an election agent for two constituencies, and in 2023 helped ensure a Conservative majority was maintained at East Cambridgeshire District Council in a very difficult political climate.

Laura Evans

Laura is a dedicated public servant and political activist with a rich history in local and national politics. Her experience encompasses roles as a councillor, association officer, area officer and candidate. As the Conservative candidate for Greater Manchester Mayor, she challenged Andy Burnham in the 2021 and 2024 elections, demonstrating her commitment to bringing fresh perspectives to regional leadership.

Currently, Laura serves as treasurer of the Conservative Women's Organisation, where she actively promotes the representation of women in politics. In addition to her political work, she is a director at a national infrastructure business and a regular contributor to BBC Radio 5 Live’s economic and business program, Wake Up to Money. As a public speaker on political matters, she shares her insights and expertise at various events.

Her service as a councillor was recognised with a Heroes Award at the House of Lords, highlighting her significant contributions to public life. Laura's career reflects resilience and a steadfast commitment to the core values of the Conservative Party, consistently stepping up to make a meaningful impact in her community and beyond.

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